SOLUTION · SPOTLIGHT Technical SEO & Organic Growth. Crawl architecture, Core Web Vitals, migrations. Bench capacity for teams carrying an open seat. See the capability

Innovative Group

We solve the growth problems
blocking your next stage.

Revenue that plateaus. Operations that don't scale. The AI question. A marketing engine that doesn't compound. Six specialty teams across strategy, technology, AI, and capital, proven across 25+ countries and hundreds of engagements.

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Enterprise

Enterprise

Fifty named accounts.
One operating cadence.

For enterprise B2B and upper SMB selling into buying committees of 100+. Account-Based Marketing & ABX built on The ABM Food Pyramid. Fractional 360 seats hold the operating rhythm week over week.

See The ABM Food Pyramid →

SMB & Scale Up

SMB & Scale Up

From Traction to
Repeatable Revenue.

For SMB and scale-up companies building beyond product-market fit. GTM, brand, and demand systems delivered as one motion, with senior operators alongside the team from $1M to $100M.

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Local Business

Local Business

Turn Local Reach
Into Lasting Revenue.

For owner-led businesses ready to grow beyond the block. Digital presence, customer systems, and practical automation, built to compound month over month.

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Where you start

Three lanes. Every one with a real front door.

Different stage, different starting point. Find the lane that matches your business and start there.

Enterprise

Fifty named accounts, one operating cadence.

B2B and upper SMB selling into buying committees of 100+.

Account-Based Marketing & ABXBuilt on The ABM Food Pyramid. Taught at B2BMX West.
Fractional 360CMO from IG, CIO/CISO/CTO from a specialist technology partner. One operating cadence.
Next Best ActionStatus, ask, approve. The agency in product form.

Enterprise →

SMB & Scale Up

From traction to repeatable revenue.

Building beyond product-market fit, $1M to $100M.

Fractional CMO — from $2,500/moThree published tiers. Eight active mandates across eight categories.
Fractional 360The complete fractional C-suite, every chair from a specialist.
AI Adoption Sprint — $25kOne specific AI growth problem, scoped and shipped in 30 days.
The marketing engine itselfSEO, paid media, web, brand, content and lifecycle. The work a full-service agency does, run by operators.
IG VCWe invest in companies we believe in, and partner with top-tier Silicon Valley funds.

SMB & Scale Up →

Local Business

Turn local reach into lasting revenue.

Owner-led businesses growing beyond the block.

On-site consultingRestaurants, law firms, contractors and trades. We come to the business, walk the floor, and work with your team in person.
Local search & reputationPhone, reviews, and Google presence on autopilot.
BeatReal-time agency-client dashboard, SMB-tuned. Live at 20twenty Willow Glen.

Local Business →

Need one problem solved, not a seat filled?

Technical SEO, paid media, migrations, web rebuilds, analytics. Single-capability engagements with senior operators — including bench capacity for teams carrying an open seat. No retainer minimum.

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Why this is hard to copy

An operating company, not an agency.

Six operating companies feed the bench. A sister VC arm places capital alongside the operating work. The structural moat agencies do not have.

Operators who have run the seat

Chris Salazar has held the Fractional CMO seat eight times across eight categories, over an 18-year operator career at or on behalf of Google AI, VMware, Hitachi, NETGEAR, Arlo, Fortive, Fluke, Socure, Delphix, and GoTo. Named operators on every engagement, not match results from a marketplace.
AI products in production, not AI advisory

Autonomix runs 20+ agents in production with three patents pending. Next Best Action and Beat are shipping in real client deployments today. We operate AI, we do not just advise on it.
Capital aligned with the work

IG VC sits inside IG. Operator capital paired with hands-on operating support, plus active partnerships with top-tier Silicon Valley funds, so we can write checks into the companies we advise.

The structureA Silicon Valley operating company, not a holding-company markup.

Six operating companiesTru Performance · Autonomix · IrisInfosec · Meraaki Designs · IG VC · Top Lead Demand Gen

One P&LEvery engagement compounds across strategy, technology, AI, and capital.

A sister VC armIG VC — operator capital, plus partnerships with top-tier Silicon Valley funds.

Customer Zero · Two launches, both live

We ship the IG operating model on our own portfolio first.

Two portfolio companies went live in 2026. Same operating model, two completely different verticals. Real proof that the work compounds.

OneBenefits.ai Live · 2026

HR + benefits AI for mid-market employers. Autonomix-powered agentic backend, IG built and led the full GTM, capital placed through IG VC. Customer Zero of the IG operating model.

Lighthouse 96 desktopSEO 100LCP 1.1sCLS 0

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All Voice AI Live · 2026

Voice AI receptionist for small business. IG runs the Fractional CMO seat for Glen Kelley + team. Site rebuild + content strategy + 30-day calendar shipped at accrual. Content engine live.

24/7 call coverage57+ languages10-min setup7-day free trial

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Operators from

Google AI VMware Hitachi NETGEAR Arlo Fortive Fluke Socure Delphix GoTo

Chris Salazar has held marketing and growth leadership seats at or on behalf of these organizations across an 18-year operator career.

Our Specialty Teams

Your Business Has Potential. Let’s Turn It Into Momentum.

IG’s six specialty teams combine senior expertise with shipping capability, working as one P&L so every engagement compounds across strategy, technology, AI, and capital.

IG Business Growth

Scalable revenue engines and market leadership built on audit, GTM planning, brand, and sales enablement.

Marketing strategy & GTM planning
Brand positioning that drives recall
Sales enablement wired to pipeline

Where strategy turns into pipeline you can measure.

IG Digital Marketing & Technology

Design, performance, and infrastructure working as one, so every touchpoint compounds.

UI/UX that converts, not just looks good
Paid media and analytics built to scale
DevOps and data plumbing that holds up
Technical SEO: crawl, Core Web Vitals, migrations

Design and performance, with the data plumbing under both.

IG AI Solutions

Embedded AI across marketing, operations, and workforce, deployed where it actually moves the needle.

Intelligent automation with real ROI
AI analytics that surface decisions
AI HR tools for faster execution

Applied AI, embedded where the work actually happens.

IG Products

Enterprise AI products transforming customer engagement, conversational workflows, and market intelligence.

Next Best Action — right offer, right time
Beat — the operator dashboard
Autonomix — agents in production

Enterprise-grade AI products that ship and stay shipped.

IG Education & Enablement

Senior operators inside your team. Fractional CMO leadership with published tiers from $2,500/mo, plus advisory and executive coaching with real context.

Fractional CMO, CEO, and CTO advisory
Executive coaching with real context
Strategic programs teams can run

Senior operators who run alongside your team.

IG Funding & Incubation

Strategic capital and venture expertise for founders, from incubation to market expansion. Sister VC arm IG VC writes checks into AI companies we advise, alongside top-tier Silicon Valley funds.

VC access with the right rooms
Incubation that shapes the business
Fundraising strategy grounded in data

Operator capital for ambitious founders.

Client Outcomes

Real clients. Real outcomes.

Five from the active book. Operator-led work, named numbers, shipped by the IG bench.

SprintRay

11× ROAS

Multi-year AOR. Brand and performance integrated for the dental 3D printing category leader.

echo Group

70K+ users / 90 days

Acquired at $1 CAC. Brand and growth engine built ground-up with AI-driven loops.

OneBenefits.ai

96 / 100 Lighthouse

Customer Zero. Live 2026. Autonomix-powered agentic AI backend. Shipped in 8 weeks.

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All Voice AI

$2,500/mo accrual proof

Site relaunched + LinkedIn content engine live 2026. Voice AI for SMB in 57+ languages.

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20twenty Willow Glen

Local SEO + Beat

Restaurant rebrand and digital relaunch. Phone, reviews, local search on autopilot. Beat dashboard live for the owner.

Read the case study →

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Tell us what is blocking the next stage.

Not a discovery gauntlet. Describe the problem and we will route you to the operator who has solved it before.