Get started with Innovative Group
Pick your starting point.
Two ways to engage IG today. Both are operator-led. Both ship work, not decks. Pick the shape that fits where you are.
Option 01 · Ongoing leadership
Fractional CMO
Operator-led marketing leadership with the IG bench shipping underneath. Eight active mandates across eight categories.
Published tiers
Best for
Growth-stage B2B SaaS. Series A through pre-IPO. Companies that need ongoing leadership. Pre-raise venture-backed engagements (milestone-comp available).
- Senior operator embedded inside your function
- Six IG specialty teams move with every engagement
- Beat dashboard + Next Best Action available at Embedded and above
- Milestone-comp structure available for venture-backed pre-raise
Option 02 · 4-week intervention
AI Adoption Sprint
A 4-week AI roadmap, reference architecture, and buy-vs-build call for B2B leadership. Fixed scope, named deliverables.
Fixed scope
Best for
Mid-market needing AI clarity. One-shot scope with named deliverables. Buyers who want a specific outcome before committing to ongoing engagement.
- AI roadmap mapped to your business outcomes
- Reference architecture covering models, vector stores, eval
- Buy-vs-build call across 8–12 use cases
- Executive readout with prioritized roadmap and budget
Not sure which fits? Bring the bottleneck.
30 minutes with an IG operator. We will tell you which engagement shape fits the work in front of you, and which tier matches the budget.
Start a conversation →Both at once
Some buyers run an AI Sprint as the first 4 weeks of an Embedded Fractional CMO engagement.
The Sprint produces the operator's first 90-day plan. The Embedded engagement runs that plan. Sprint delivers the roadmap; the Fractional CMO seat ships against it. The two engagement shapes are designed to compound on each other.
If you think that ladder fits your situation, mention it on the discovery call.
Either path starts with one call.
30 minutes. Operator on the other side of the table. We tell you in the same conversation whether the engagement fits.
Start a conversation →