A product from Innovative Group
Beat. The dashboard our local business clients see when they sign in.
Live data from Yelp, Google, your Business Profile, and your local rank grid. An AI-written briefing every Monday in your voice. You always know what’s happening and what to focus on next.
Most agency reports tell you what happened.
Beat tells you what to do next.
We work with restaurant and local-service-business owners every day. Same question every Monday: “what should I focus on this week?”
For a long time we answered with paragraphs and screenshots. Slow loop. So we built Beat. Bryan at 20Twenty Willow Glen reads his Monday briefing before his first coffee. He knows what moved last week, what we shipped, what to focus on this week. The briefing is written by AI in plain English, reading the same data our team is reading. The data is the work-product. The briefing is the message.
What you see
Five sections. Live data. Plain-English briefing.
Briefing
A one-page weekly summary written by AI in your voice. Headline, three to five sentences, one highlighted recommendation for the week. Generated every Monday from the live data below.
Reviews & Reputation
Your Yelp star rating, recent reviews, photos, and trend over time. Plus context on what reviewers are mentioning, so you know what’s resonating.
Local Search Rank
The rank grid that shows where you sit on Google Maps across the city. Average rank position (ARP), share of local voice (SoLV), and the keyword we’re tracking.
Website Traffic
Live GA4 data: sessions, new visitors, conversions, top organic landing pages. The 30-day picture, not a quarterly export.
Google Business Profile
Calls, direction requests, profile views, photo views — straight from the GBP API. The signal you usually only get by logging into your Google Business dashboard.
Inside Beat
A working surface, not a wireframe.
Four screens captured from the working IG client surface. Real data shape, anonymized for the demo. The Beat dashboard for local-business clients shares the same engine and visual language.
How it works
Connected once. Refreshed automatically. Always live.
We connect your data
Yelp, Google Analytics, Google Business Profile, Local Falcon. Read-only access. We never write anything to your accounts.
Beat refreshes every week
Every Monday morning, Beat pulls fresh data from every source. Then it writes your briefing using Claude (the AI model from Anthropic). The briefing reads the data the way our team would.
You read it before your first coffee
Open Beat on your phone. Read the briefing. Reply if you have questions. We’re already on the recommendation it suggests.
Roadmap
What we’re adding to Beat in 2026.
Google reviews
Beat tracks Yelp today. We’re adding Google reviews next, since most local businesses get more Google reviews than Yelp ones.
Reservations
Covers, no-shows, and trend data from OpenTable, Resy, and Toast. For restaurant clients first.
Paid demand
Google Ads + LSA spend, ROAS, and creative performance.
Social engagement
Instagram and Facebook organic post performance — what’s working and what isn’t.
Email & SMS
Klaviyo or Mailchimp open and click rates. Loyalty and repeat-visit performance.
Who gets Beat
Beat ships with every Local Business engagement.
Beat isn’t a SaaS product you can buy on its own. It’s the dashboard our Local Business clients get as part of their engagement with us. The thinking: visibility into what we’re doing isn’t a feature, it’s the relationship.
Every Local Business client at $2,099/mo and up sees Beat the day we kick off. Larger engagements get more sources connected sooner. Smaller engagements get the core five sections.
How Beat compares
Beat versus Deloitte Zora versus EY.ai.
Three productized AI surfaces, three different buyers. Beat is built for mid-market local-business operators. Zora and EY.ai are built for the F500. Honest comparison below; no F500 use cases were harmed in the writing of this page.
| Dimension | Beat by IG | Deloitte Zora | EY.ai |
|---|---|---|---|
| Built for | Mid-market local-business operators ($5M-$50M) | F500 enterprise transformation programs | F500 audit, tax, advisory clients |
| Price posture | Ships with IG Local Business engagement at $2,099/mo and up | Six-figure platform plus seven-figure consulting | Six- to seven-figure rollout, billed inside audit/advisory engagement |
| Deployment model | Day-of-kickoff. Read-only data connections. Live in your inbox by Monday. | Multi-quarter implementation. Custom integration. Dedicated Deloitte team. | Multi-quarter implementation. 150-agent rollout. Embedded EY workforce. |
| Integration depth | Yelp, Google Analytics, GBP, Local Falcon (out of the box). More on request. | Deep enterprise stack: SAP, Oracle, Workday, Salesforce, custom data lakes | EY proprietary tax/audit stack plus Microsoft 365 and ERP integrations |
| What ships in week one | AI-written Monday briefing in your voice plus the five core sections | Discovery workshops. Roadmap deck. No working dashboard. | Workstream kickoffs. Pilot agent scoping. No client-facing surface. |
| Who owns the work | Your IG operator. Single relationship. Senior on every call. | Deloitte partner plus a tiered delivery team. Multiple handoffs. | EY partner plus tiered consulting team. Multiple handoffs. |
| Honest concession | Not built for F500 scale, GxP-validated industries, or 10,000-employee rollouts | Built right for the F500 problem set | Built right for global audit/tax client portfolios at scale |
| Best fit if | You are between $5M and $200M and want a working dashboard by Monday | You are a F500 with a multi-quarter transformation budget | You are already inside an EY audit or advisory engagement at scale |
The comparison is honest in both directions: Beat is built specifically for the mid-market gap that the Big Four cannot serve profitably. If you are F500 and your AI rollout has to span 10,000 employees and 60 countries, Beat is not the right answer. If you are between $5M and $200M and want to know what your marketing is doing this week, you are exactly the buyer Beat was built for.
Want to see Beat for your business?
The fastest way is to start with a free audit. We’ll grade your online presence and send you a custom report in one business day. If you decide to work with us, Beat shows up in your inbox the day we kick off.